UXR Case Study: Affiliate Marketing
This research study was conducted to find out why our sales conversion rate is so low from affiliates sites, such as Forbes.com, Wag or Fund.com.
This test was spilt into two parts. First being an unmoderated A/B/C email comparison that user’s receive from these sites.
The second was a moderated test where users would go on a user journey looking up pet insurance quotes from Forbes.com, looking over the websites, including Embrace, then looking at emails in an inbox that the website generate
The second was a moderated test where users would go on a user journey looking up pet insurance quotes from Forbes.com, looking over the websites, including Embrace, then looking at emails in an inbox that the website generate
Healthy Paws Affinity Map
Embrace Affinity Map
Spot Affinity Map
Three Email Comparison Affinity Map
After the results of the first test, the team decided to research further to gain more insight into the user’s journey and feelings traversing an affiliate site to get a quote. This was a moderated test where users would go on a user journey looking up pet insurance quotes from Forbes.com, looking over the websites it generates, including Embrace, then looking at emails in an inbox that the website generates.
Forbes.com Results
User Clip - "Recommended Settings" | User: TestingWealth, 26, $125K
This section, users would look up the inbox with generated emails to get their overall feelings as well as see how well Embrace's leadgen email stood out amongst the rest.
User Clip - "No Details in Email" | User: SBulter, 37, $60K
Emails Created based on results of testing
Email chosen that had the highest click through to sales rate
