UXR Case Study: Paid Search
I conducted a moderated user test for our paid search stakeholder. We wanted to learn how user's respond to Embrace's Sponsored AD's on Google and Bing. Did they find the headline captivating? Did they find the webpage they landed on engaging? Did the information matched the website?
I used UserTesting.com to screen for users and Miro and ChatGPT to analyze users responses.
